The Geneva-based International Air Transport Association launched the initiative last week.
The plan offered passengers with a voluntary option to use a “Cabin OK” labelled bag (of 55 x 35 x 20 centimetres or 21.5 x 13.5 x 7.5 inches) that would be immediately recognizable as complying with the vast majority of airline maximum-size requirements for cabin baggage.
But the plan quickly backfired with several North American airlines openly opposing the idea.
“We need to get it right,” acknowledged Tom Windmuller, senior vice-president, airport, passenger, cargo and security for IATA.
“Today we are pausing the rollout and launching a comprehensive reassessment of the Cabin OK program with plans to further engage program participants, the rest of our members, and other key stakeholders,” he said in a release on Wednesday.
The group reiterated that “Cabin OK” is just a guideline for an optimally sized cabin bag, not an industry standard.
It also noted that “Cabin OK” does not seek to define a maximum size for carry-on bags, which is something each airline does individually.
“And no consumer will be forced into buying a new bag as a result of this voluntary initiative.”
IATA represents more than 260 airlines.
Image is courtesy of IATA.